Forevermark opens first South India store at Bengaluru's Phoenix Mall of Asia
De Beers' Forevermark launched its eighth India store — and first in the South — at Phoenix Mall of Asia, Bengaluru. The outlet features 'Endless Aisle' digital browsing and 'The Moment Plan' 10+1 instalment scheme, as the brand targets 20 stores nationally by end-2026.
What happened
Forevermark Diamond Jewellery · De Beers' Forevermark opened its first South India store at Phoenix Mall of Asia, Bengaluru — its eighth in India since
Key facts
- 8th store in India
- 20 stores by end of 2026
- 10+1 instalment plan
Why this matters
Forevermark's first South India entry via Phoenix Mall of Asia opens a new regional battleground, so scout premium-mall real estate and local jewellery partners before the brand locks up prime positions in its 20-store push.
What to watch
- Store count trajectory vs the 20-by-end-2026 milestone
- Lab-grown diamond adoption rates and consumer price sensitivity
- Gold and natural-diamond price movements squeezing basket sizes
- Same-store footfall and instalment-plan uptake data
- Competitor South India expansion (Tanishq, CaratLane, De Beers-owned peers)
- Announce next 2-3 metro locations (Chennai/Hyderabad) within two quarters
- Scale 'The Moment Plan' instalment financing to widen mid-market conversion
- Deploy 'Endless Aisle' digital catalogue across existing stores to lift SKU breadth without inventory cost
- Ramp festive/wedding-season marketing in South India during Q4 FY26