Forevermark opens first South India store at Phoenix Mall of Asia, Bengaluru
De Beers' Forevermark Diamond Jewellery marked its South India debut at Phoenix Mall of Asia, Bengaluru, introducing an Endless Aisle digital screen. The brand now runs eight India stores and is targeting 20 by year-end.
What happened
De Beers' Forevermark Diamond Jewellery opened its first South India store at Phoenix Mall of Asia, Bengaluru, debuting an Endless Aisle digital screen. The
Key facts
- 8 stores
- 20 stores target
- September 2025
Why this matters
Forevermark's first South India store and 2.5x store-count target flags accelerating premium jewellery consolidation in Tier-1 malls, relevant for partnership and mall-anchor opportunities.
What to watch
- Store-count updates each quarter vs the 20 milestone
- De Beers global diamond price index and rough sales guidance
- Lab-grown vs natural diamond retail price gap movement
- Same-store sales/footfall data from the Bengaluru flagship
- Competitor moves (Tanishq, Malabar, De Beers-owned brands) in South India premium segment
- Sign mall-developer partnerships (Phoenix/Nexus/Lulu) for pre-committed retail slots in Chennai, Hyderabad, Kochi
- Scale Endless Aisle digital-inventory tech across existing eight stores to lift SKU availability without inventory cost
- Ramp regional marketing tying natural diamonds to South India wedding/bridal purchase cycles
- Recruit franchise/joint-venture retail partners to accelerate store count toward 20