On this page
Sweaty Betty enters India with first store at Phoenix Mall of Asia in Bengaluru
British women’s activewear brand Sweaty Betty entered India with its first physical store at Phoenix Mall of Asia in Bengaluru, targeting the country’s growing premium athleisure market.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Store and format facts
Figures from IMAGES Business of Fashion,
| Acquired for around $410 million in August | 2021 |
|---|
Also in the report
- First-ever India store
- Around 85 stores in the UK and Ireland
Other figures
- 27-year-old brand
- Founded in 1998
What it means for the format
Sweaty Betty’s Bengaluru debut signals intensifying competition for premium activewear space in India’s top malls.
Next on the rollout
- Announcement of an India e-commerce site, marketplace presence, or local distribution/franchise partner.
- Lease signings or hiring activity in Mumbai, Delhi NCR, Hyderabad, Pune, or other premium mall catchments.
- Store expansion language from Phoenix Mall of Asia, mall operators, or Sweaty Betty leadership.
- India-specific campaigns featuring local fitness instructors, athletes, or wellness communities.
- Promotional intensity, localized pricing, or reduced assortment breadth that could indicate demand friction.
The source
Published
First seen