Meesho's 2019 push to bring unorganised retailers online via social commerce resurfaces
Resurfacing a October 2019 move, Meesho positioned its reseller-led marketplace as a digital on-ramp for small sellers and India's unorganised retail base, enabling entrepreneurs to market and fulfil products through social channels.
Meesho is revamping India’s unorganised retail sector by empowering resellers, strengthening its social-commerce model and enabling small sellers to participate in digital retail.
Why this matters
The resurfaced 2019 strategy aligns with recent signals on Meesho's reseller model targeting India's unorganised retail base and its reseller-led route into unorganised retail.
Retail-company signals are accelerating, up 165689% QoQ.