Meesho's reseller model, unveiled in October 2019, targets India's unorganised retail base
Resurfacing a October 2019 move, Meesho outlined a social-commerce strategy built around empowering resellers and small entrepreneurs to sell through digital channels, aiming to bring more of India's fragmented retail ecosystem online.
Meesho is working to revamp India’s unorganised retail sector by empowering resellers, expanding its social-commerce model and enabling smaller entrepreneurs to sell products through digital channels.
Why this matters
The resurfaced 2019 strategy aligns with recent signals on Meesho bringing unorganised retailers online and targeting India’s unorganised retail base through social commerce.
Retail-company signals are accelerating, up 166078% quarter over quarter.