Meesho uses reseller-led social commerce to digitise India’s unorganised retail, resurfacing an October 2019 move
Meesho expanded participation in digital retail through a reseller model that enables individuals to market and sell products via social networks, extending ecommerce reach beyond organised retail channels, according to a report resurfacing from October 2019.
Meesho is targeting India’s unorganised retail sector through a reseller-led social commerce model, aiming to empower individual sellers and expand digital retail participation.
Why this matters
The resurfaced report aligns with recent signals on Meesho’s October 2019 reseller model targeting India’s unorganised retail base and its social-commerce push to bring retailers online.
Retail-company signals are accelerating, up 166356% QoQ.