Meesho's reseller-led social commerce model for unorganised retail resurfaces, dating back to October 2019
Resurfacing a move from October 2019, Meesho built its social-commerce network around small resellers, aiming to help entrepreneurs sell digitally and extend e-commerce access into India's fragmented, unorganised retail economy.
Meesho is expanding its reseller-led social-commerce model to empower small entrepreneurs and bring India’s unorganised retail sector onto digital sales channels.
Why this matters
The resurfaced 2019 profile matches recent signals on Meesho targeting unorganised retail through resellers and its Rs 202 crore all-cash Kirana Club acquisition for B2B commerce.
Retail-company signals are accelerating, up 165311% QoQ.