Mia by Tanishq names Sneha Kanukolanu as Marketing Lead
Titan-owned fine jewellery brand Mia by Tanishq has appointed Sneha Kanukolanu as Marketing Lead. She previously headed marketing at men's fashion brand The Bear House and held roles at Aditya Birla Fashion and Retail and Fossil Group India.
What happened
Titan-owned fine jewellery brand Mia by Tanishq has appointed Sneha Kanukolanu as Marketing Lead. She previously headed marketing at men's fashion brand The
Key facts
- 110,000 to 336,000 Instagram followers
- 400 influencer collaborations
- 78% YoY D2C growth
Why this matters
Sneha Kanukolanu's cross-brand pedigree (ABFRL, Fossil, The Bear House) reflects a talent pipeline worth tracking as Mia sharpens its marketing capabilities for scale.
What to watch
- D2C growth rate trajectory in next Titan quarterly earnings
- Announcement of new brand ambassadors or influencer tie-ups
- Shift in ad creative tone/positioning across Mia channels
- Store expansion vs online-first signals
- Marketing budget disclosures in Titan investor calls
- Launch of a creator/ambassador-led seasonal campaign within two quarters
- Increased D2C site and app marketing spend, possible loyalty or membership push
- New product lines aimed at everyday/self-purchase wear
- Team hires under new lead in performance marketing and social commerce