Modi-Meloni moment sends Parle's Melody toffee viral; out of stock on quick-commerce
Parle's decades-old Melody toffee saw a sudden demand spike after PM Modi gifted it to Italian PM Meloni, triggering stockouts across Blinkit, Zepto and Swiggy Instamart. Parle's VP says the company is 'shocked' but rules out a price hike, with the brand already exported to 100 countries.
What happened
Parle's Melody toffee saw a viral demand spike after PM Modi gifted it to Italian PM Meloni, going out of stock on Blinkit, Zepto and Swiggy Instamart. Parle VP
Key facts
- 100 countries
- 5% upper circuit
Why this matters
Watch for opportunistic bidders eyeing nostalgia-led Indian confectionery brands as Melody's global resonance reprices heritage IP in the category.