Myntra hits record 60M weekly active users, adding 8.4M in a week as Flipkart and Amazon also surge
CLSA data shows Myntra jumped from a 51.5M base to an all-time high 60M WAU. Flipkart added 4.3M WoW (+26.8M YTD, holding 50-60% GMV share), Amazon +2.6M, while Nykaa slipped 0.9M and Blinkit fell 2.6M to 52M after a viral campaign-led spike normalized.
What happened
CLSA report shows Myntra hit all-time high 60 million weekly active users, adding 8.4 million WoW. Flipkart and Amazon also gained, while Nykaa declined and
Key facts
- 8.4 million WAU added
- 60 million total WAU
- 51.5 million base
- Nykaa -0.9 million WoW
- Flipkart +4.3 million WoW
- Amazon +2.6 million WoW
- Blinkit -2.6 million to 52 million
- Domino's +1.7 million
- Zomato +1.2 million
- Flipkart YTD +26.8 million
- Flipkart 50-60% GMV share
- 220-240 million MAU
Why this matters
Myntra's WAU breakout sharpens its standalone valuation optionality and pressures vertical fashion players (Nykaa Fashion, Ajio) toward partnership or M&A conversations to defend share.