Myntra scales AI across customer discovery and seller onboarding; cuts onboarding to under 2 days

Myntra is expanding AI use in shopping discovery and seller operations, compressing onboarding from 15 days to under 2 days. Roundup also flags Naturis Cosmetics' Rs 100 Cr raise, Raptee.HV's new Bengaluru EV retail centre, and Zithara.AI's offline CRM tie-up with jewelry brand Palmonas.

— Source publishedFri, 17 Jul, 2026, 18:55 IST·First seen Fri, 17 Jul, 2026, 19:02 IST·Source YourStory

What happened

Startup roundup with retail relevance: Myntra expands AI across customer discovery and seller onboarding; Naturis Cosmetics (beauty CDMO) raises Rs 100 Cr;

Key facts

  • Rs 100 Cr
  • 15 days to under 2 days
  • 90% MAU
  • 1 million UAV flights

Why this matters

The onboarding acceleration plus adjacent moves—Naturis' Rs 100 Cr raise, Raptee.HV's EV retail, and Zithara.AI's offline CRM tie-up—map a retail-tech ecosystem ripe for partnership or acquisition targeting AI onboarding and CRM capabilities.

What to watch

  • Spike in new seller registrations post-rollout
  • Rise in counterfeit/quality complaints or platform policy tightening
  • Competitor onboarding-time announcements below 2 days
  • Myntra monetization/take-rate changes for AI-onboarded sellers
  • Monitor Myntra GMV and active-seller counts for onboarding-driven acceleration
  • Track return rates and dispute/refund metrics as quality proxy
  • Watch for AI discovery feature announcements from Flipkart-group siblings
  • Assess whether onboarding automation extends to catalog and pricing tooling

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