Myntra takes over Mango India, to curate 25 stores and drive omni-channel push
Myntra has secured master distribution and omni-channel management rights for Spanish label Mango in India. It plans to curate 25 retail stores, up from 8 current offline outlets, and list the brand exclusively on Myntra and Jabong, targeting a tripling of Mango's India business over five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores and list it exclusively on
Key facts
- 25 stores
- 8 current offline stores
- 5 years
- 100% growth in 3 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 20% of global portfolio in India
Why this matters
Securing exclusive master distribution for a Spanish global brand signals Myntra's shift toward brand-management deals, opening a template for acquiring similar international label rights in India.
What to watch
- Quarterly store-opening cadence vs the 25-store target
- Mango India same-store-sales and online GMV growth disclosures
- New exclusive-brand partnership announcements by Myntra
- Competitor exclusive-label deal signings
- Retail lease costs and mall vacancy trends in target metros
- Myntra negotiates additional master-distribution deals with other mid-tier international apparel brands
- Integration of Mango inventory across Myntra/Jabong catalog and store POS for unified omni-channel view
- Launch of store-network expansion in tier-1 metros with mall anchor placements
- Rivals (Reliance Retail, Ajio, Nykaa Fashion) counter with their own exclusive-brand tie-ups