Myntra wins master distribution rights for Mango in India, targets 25 stores
Myntra has secured omni-channel management and master distribution rights for Spanish brand Mango in India, aiming to scale from 8 to 25 offline stores via sub-franchising while listing exclusively on Myntra and Jabong. The deal targets 3X growth over five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, planning to grow from 8 to 25 stores via
Key facts
- 25 stores
- 8 offline stores
- 5 years
- 3X growth
- 100% growth in 3 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- EUR 2.3 billion 2015 sales
Why this matters
This exclusive brand-distribution model could become a repeatable template for acquiring master rights to other foreign apparel labels entering India.
What to watch
- Store count cadence — net new openings per quarter vs 25 target
- Same-store sales and online attachment rate at new locations
- Announcement of additional master-distribution deals
- Mango India revenue disclosure and margin contribution to Flipkart/Myntra
- Competitor exclusivity grabs (Ajio, Nykaa, Reliance) reacting to the model
- Myntra builds dedicated brand-distribution team and franchise-recruitment playbook
- Push Mango exclusivity to deepen Myntra/Jabong premium-segment positioning vs Nykaa Fashion and Ajio
- Integrate offline inventory into Myntra app (store locator, BOPIS, endless aisle)
- Use Mango as template to pitch other foreign brands lacking India infrastructure