Navi and super.money gain UPI share as PhonePe, Google Pay ease in June

Navi and Flipkart-backed super.money each added 0.1 percentage point of UPI market share in June, while PhonePe slipped to 46.4% and Google Pay’s transaction volume declined. Overall UPI volume fell 2.1% month on month to 22.72 billion transactions.

— Source publishedFri, 24 Jul, 2026, 22:10 IST·First seen Fri, 24 Jul, 2026, 22:22 IST·Source Inc42 · Buzz

What happened

Unified Payments Interface (UPI) · Navi and Flipkart-backed super.money gained marginal UPI share in June while PhonePe and Google Pay slipped. Overall UPI

Key facts

  • Navi: 84.3 Cr transactions worth ₹43,948.6 Cr in June; volume up 2.2% from 82.4 Cr in May
  • super.money: 43 Cr transactions worth ₹20,252.40 Cr in June, versus 41.9 Cr worth ₹19,422.73 Cr in May
  • Navi and super.money each gained 0.1 percentage point market share
  • PhonePe: 1,048.3 Cr transactions worth ₹14.2 Lakh Cr; market share fell 0.1 percentage point to 46.4%
  • Google Pay: 740.8 Cr transactions in June versus 759.8 Cr in May
  • WhatsApp: 15.1 Cr transactions worth ₹11,391.85 Cr; CRED: 14.2 Cr worth ₹55,116.8 Cr
  • Overall UPI volume fell 2.1% to 22.72 Bn; value fell 3.3% to ₹28.92 Lakh Cr
  • Smaller-player market share declined to 3.6% from 4.3%

Why this matters

super.money’s growth reinforces the strategic value of UPI distribution within retail ecosystems, making wallet, loyalty and checkout partnerships attractive routes to acquire high-frequency consumer engagement.

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