Oyo parent PRISM debuts 38 Studio 6 hotels across US after $525M G6 buyout

PRISM-owned G6 Hospitality launched 38 new Studio 6 extended-stay properties spanning New York, Dallas, Houston, Phoenix, Charlotte, St Louis and Las Vegas. The 100-120 room hotels follow PRISM's $525M G6 acquisition, with India-built tech, revenue management and AI systems set to be deployed across the portfolio.

— Source publishedMon, 25 May, 2026, 14:23 IST·First seen Mon, 25 May, 2026, 14:33 IST·Source ET Small Business

What happened

OYO PRISM · Oyo parent PRISM launched 38 Studio 6 extended-stay hotels across US cities under G6 Hospitality, following its $525M G6 acquisition. India-born

Key facts

  • 38 hotels
  • 100-120 rooms
  • $525 million
  • 30 hotels
  • 8 hotels

Why this matters

The Oyo-PRISM cross-border platform play validates acquiring distressed/mid-tier US hospitality assets and re-platforming them on Indian tech as a repeatable arbitrage model worth tracking for comparable targets.