OYO parent PRISM scales US extended-stay play with 38 Studio 6 launches across 12 cities
PRISM, parent of OYO, is rolling out 38 Studio 6 extended-stay hotels under G6 Hospitality following its $525M G6 acquisition. Phase one covers 8 properties; the broader 30-property push spans New York, Las Vegas, Dallas, Houston and Phoenix, targeting project-based travelers, medical staff and relocating families.
What happened
OYO PRISM · OYO's parent PRISM expands US footprint with 38 Studio 6 extended-stay hotels under G6 Hospitality, following its $525M G6 acquisition, targeting
Key facts
- 38 hotels
- 30 new properties
- 8 phase-one hotels
- 100-120 rooms
- $525 million acquisition
Why this matters
OYO parent's aggressive Studio 6 buildout in Sun Belt and gateway metros validates extended-stay M&A as the consolidation lane—expect tightening windows to acquire mid-tier extended-stay portfolios before PRISM, Blackstone, and Starwood Capital lock up remaining scale assets.