OYO parent PRISM scales US extended-stay play with 38 Studio 6 launches across 12 cities
PRISM, parent of OYO, is rolling out 38 Studio 6 extended-stay hotels under G6 Hospitality following its $525M G6 acquisition. Phase one covers 8 properties; the broader 30-property push spans New York, Las Vegas, Dallas, Houston and Phoenix, targeting project-based travelers, medical staff and relocating families.
OYO's parent PRISM expands US footprint with 38 Studio 6 extended-stay hotels under G6 Hospitality, following its $525M G6 acquisition, targeting project-based travelers, medical staff and relocating families across gateway, business and leisure cities.
Why this matters
Marks PRISM's most aggressive US extended-stay push since acquiring G6 Hospitality for $525M, signaling a shift from budget transient to longer-stay economics in major metros.
Store-opening activity steady at 102 signals in the last 90 days.