Paper Boat, Croma, Blinkit and Zomato tap Ganesh Chaturthi in social campaigns

Brands including Paper Boat, Croma, Blinkit and Zomato used Ganesh Chaturthi themes—from nostalgia and modaks to delivery tracking and appliances—to build relevance during the 10-day festival period.

— Source publishedMon, 14 Sept, 2026, 21:55 IST·First seen Tue, 15 Sept, 2026, 09:59 IST·Source ET Brand Equity

What happened

Paper Boat, Croma, Blinkit, Zomato and other brands launched Ganesh Chaturthi-themed social campaigns, using nostalgia, delivery tracking, appliances and modaks

Key facts

  • 10-day

What changed

Paper Boat, Croma, Blinkit, Zomato and other brands launched Ganesh Chaturthi-themed social campaigns, using nostalgia, delivery tracking, appliances and modaks to engage Indian consumers during the festival.

Why this matters

Use Ganesh Chaturthi as a high-intent activation window, pairing culturally authentic creative with clear product utility, timely offers and rapid-delivery cues.

What to watch

  • Growth in festival-period conversion rates and average order values for quick-commerce and food-delivery platforms versus non-festival benchmarks.
  • Increased use of localized festival landing pages, regional-language ads and city-specific promotions by national brands.
  • Platform adoption of dedicated festive discovery shelves, delivery guarantees, gifting collections or sponsored festival-search placements.
  • Consumer backlash, social sentiment shifts or regulatory complaints tied to cultural appropriation or insensitive festival messaging.
  • Evidence that appliance, FMCG and delivery brands extend the same playbook to Navratri, Diwali, Onam, Durga Puja and regional new-year festivals.

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