Paradise raises Rs 100 cr from Samara to chase 150-store biryani footprint by FY29
Hyderabad-origin Paradise diluted 10% to fund a national push beyond its home market into Bengaluru, Chennai, Mumbai, Pune and Delhi NCR via smaller 1,500 sq ft omni-format stores. Targets Rs 550 cr brand revenue by FY29 against an FY26 run-rate of Rs 330 cr, plus ready-to-cook SKUs on Zepto and Blinkit to counter Biryani By Kilo and Behrouz.
What happened
Samara-backed Paradise raised Rs 100 crore to scale biryani chain to 150 stores and Rs 550 crore by FY29, expanding to Bengaluru, Chennai, Mumbai, Pune, NCR via
Key facts
- Rs 100 crore raised
- 10% stake dilution
- 150 stores target
- Rs 550 crore brand goal
- FY26 revenue Rs 250 crore
- Rs 330 crore run rate
- 1,500 sq ft stores
- 30% RoCE
- Rs 30,000 crore biryani market
Why this matters
The Zepto/Blinkit RTC SKU play signals Paradise is building a hybrid dine-in-plus-FMCG moat, making it a more strategically interesting acquisition target for QSR aggregators than pure-play cloud kitchen rivals.