Paradise raises Rs 100 cr from Samara to chase Rs 550 cr, 150 stores by FY29

Hyderabad-rooted biryani chain dilutes 10% to fund a national push into Bengaluru, Chennai, Mumbai, Pune and NCR via smaller 1,500 sq ft omni-format outlets, while layering ready-to-cook SKUs on Zepto and Blinkit. Targets Rs 250 cr revenue in FY26 against a Rs 330 cr ARR, with 30% RoCE in a Rs 30,000 cr biryani market.

— Source publishedFri, 22 May, 2026, 17:36 IST·First seen Fri, 22 May, 2026, 17:40 IST·Source ET Small Business

What happened

Samara-backed Paradise raised Rs 100 crore to scale to Rs 550 crore and 150 stores by FY29, expanding from Hyderabad to Bengaluru, Chennai, Mumbai, Pune, NCR

Key facts

  • Rs 100 crore raise
  • 10% stake dilution
  • Rs 550 crore target
  • 150 stores by FY29
  • Rs 250 crore FY26 revenue
  • Rs 330 crore ARR
  • 1,500 sq ft stores
  • 30% RoCE
  • Rs 30,000 crore biryani market

Why this matters

Samara's entry signals PE consolidation in regional F&B brands—expect competitive bids for Behrouz, Biryani By Kilo and other scaled biryani chains as the category attracts institutional capital.