Parle's Melody, Pulse lead Indian toffee export surge of 166% over decade
India's toffee and caramel exports climbed 166% over ten years to ₹132 crore in FY2025-26, up from ₹49.68 crore in FY2013-14. Parle-owned brands Melody, Kismi, Pulse and Mango Bite are driving global appeal, spotlighted after PM Modi gifted Melody toffees to Italian PM Meloni.
What happened
Parle · India's toffee and caramel exports rose 166% over the last decade to ₹132 crore in FY2025-26, with Indian brands like Melody, Kismi, Pulse and Mango
Key facts
- 166% growth
- ₹49.68 crore FY2013-14
- ₹132 crore FY2025-26
Why this matters
Heritage Indian confectionery brands now have proven cross-border pull, opening windows for distribution JVs, white-label tie-ups with global retailers, or bolt-on acquisitions of regional toffee makers to consolidate the export base.