PhonePe launches PulsePro to sell hyperlocal retail intelligence to enterprises

PhonePe has launched PulsePro, a paid market-intelligence platform built on anonymised payments data. The service offers near-real-time consumer, category, quick-commerce and site-selection signals across 200-plus store categories for brands planning expansion, distribution and growth.

— Source publishedThu, 30 Jul, 2026, 14:27 IST·First seen Thu, 30 Jul, 2026, 14:32 IST·Source Entrackr · Newsletter

What happened

PhonePe launched paid PulsePro, an enterprise market-intelligence platform using anonymised payments data. It offers hyperlocal consumer, category,

Key facts

  • 700 million registered users
  • 50 million registered merchants
  • 99% of India's postal codes
  • more than 200 store categories
  • over 100 market signals
  • lifestyle spending nearly three times the Arunachal Pradesh state average
  • PhonePe Pulse launched in 2021

Why this matters

Retailers, consumer brands and data providers should assess PulsePro as both a partnership opportunity and a competitive threat in India’s location-intelligence and market-data ecosystem.

What to watch

  • Named enterprise customers and reported renewal or expansion rates for PulsePro.
  • Pricing model: subscription, usage-based access, custom reports or bundled merchant-services contracts.
  • Evidence that customers use PulsePro for site selection, distributor placement, assortment planning or quick-commerce expansion.
  • Launches of comparable transaction-data intelligence products from Paytm, Google Pay, banks, card networks, POS vendors or quick-commerce firms.
  • Regulatory guidance or public scrutiny around payments-data anonymisation, consent and commercial data monetisation.
  • Integration of PulsePro with PhonePe's merchant, advertising, lending or Indus Appstore ecosystem.
  • Package PulsePro into vertical-specific products for FMCG, QSR, fashion, pharmacy, electronics, malls and financial services.
  • Bundle market intelligence with PhonePe merchant acquisition, payment acceptance, loyalty, advertising and lending products.
  • Launch APIs, dashboards and consulting partnerships with real-estate advisors, retail analytics firms and franchise networks.
  • Use early customer case studies to prove that PulsePro recommendations improve store productivity, assortment choices or distribution ROI.
  • Strengthen privacy positioning through minimum aggregation thresholds, independent audits, customer controls and transparent data-governance documentation.

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