Pickyourtrail goes offline: Chennai store takes franchise count to 10, eyeing 25 by FY-end
The online travel platform opened its 10th physical outlet in Adyar, Chennai, and plans 10-15 more stores this fiscal. Management is betting offline touchpoints lift conversion by 7-8%, a sharp signal that pure-play digital travel brands see physical retail as a margin lever, not a legacy cost.
What happened
Online travel firm Pickyourtrail opened a franchise store in Adyar, Chennai, taking its physical footprint to 10 outlets. It plans 10-15 more this fiscal year,
Key facts
- 10 stores
- 10-15 new stores planned
- 7-8% conversion uplift
Why this matters
Pickyourtrail's franchise-led expansion to 25 outlets opens M&A optionality with regional travel agencies and creates a template for acquiring offline distribution cheaply—scout sub-scale travel retail networks before valuations reset on this thesis.
Also reported by
- The Hindu BusinessLine — 3h after first sighting