Pickyourtrail opens 10th physical store in Chennai, plans 10-15 more in FY25
The online travel platform launched a franchise outlet in Adyar, Chennai, betting that offline trust-building lifts conversion 7-8% on high-ticket international holidays. It targets 10-15 additional stores this fiscal across tier-1 and tier-2 cities including Kochi, Coimbatore, Jaipur and Kolkata.
What happened
Online travel platform Pickyourtrail opened a franchise store in Adyar, Chennai, taking its physical footprint to 10 stores. It plans 10-15 more this fiscal,
Key facts
- 10 stores
- 10-15 new stores
- 7-8% conversion uplift
Why this matters
Pickyourtrail's accelerating physical buildout signals a land-grab in offline travel retail—worth scoping franchise-led OTA peers and regional brick-and-mortar agents in Kochi, Coimbatore, Jaipur and Kolkata as roll-up or partnership targets.