Pine Labs names ex-Amazon and Razorpay executive Jayaram Karthik as COO
Jayaram Karthik will lead operations and merchant experience across Pine Labs’ India and international markets, with a mandate to build technology-enabled operating models and standardise merchant journeys.
What happened
Pine Labs appointed former Amazon and Razorpay executive Jayaram Karthik as COO to oversee operations and merchant experience across India and international
Key facts
- Over 25 years of experience
- Share price up 1.5% as of September 2 close
- Share price up 6.43% in the past month
- Share price down 35.44% since November 2025 listing
Why this matters
Karthik’s Amazon and Razorpay background strengthens Pine Labs’ ability to integrate commerce and payments capabilities, making it a more capable partner or competitor in merchant ecosystem deals.
What to watch
- Disclosure of merchant activation time, retention, support-resolution or net promoter score targets.
- New market launches or country-level leadership hires tied to a common operating model.
- Product announcements that bundle POS, online payments, checkout and merchant software.
- Evidence of automation investments in onboarding, KYC, settlement reconciliation or merchant support.
- Changes in enterprise merchant win rates, device deployment volume or international revenue contribution.
- Introduce common merchant onboarding, support and service-level metrics across India and international operations.
- Prioritise automation in merchant verification, device deployment, settlement support and issue resolution.
- Reorganise country and product operations around shared merchant-experience ownership.
- Expand cross-sell motions linking payment acceptance with checkout, merchant commerce tools and credit-related offerings.
- Hire operations, data and customer-experience leaders with scaled marketplace or fintech backgrounds.