Policybazaar ends sixth Jeeto Apna Ghar season with 10 homes and 10 cars for employees
Policybazaar has concluded the sixth season of its Jeeto Apna Ghar incentive programme, rewarding sales and service employees with 10 homes and 10 cars. Since launch, the programme has awarded 51 homes, 34 cars and more than Rs 50 crore in performance-linked cash incentives.
What happened
PolicyBazaar · Policybazaar concluded the sixth Jeeto Apna Ghar season, awarding 10 homes and 10 cars to sales and service employees. The nationwide incentive
Key facts
- Sixth season of Jeeto Apna Ghar for sales teams
- Second season for services teams
- 51 houses rewarded since inception
- 34 cars rewarded since inception
- Over Rs 50 crore in performance-linked cash incentives since inception
- 10 employees won homes this season
- 10 employees won cars this season
- Services teams added in 2025
Why this matters
Policybazaar is strengthening its employer-brand moat in a talent-intensive insurtech market, potentially making its distribution and service workforce a more durable strategic asset.
What to watch
- Employee attrition rates in sales, service and telecalling functions.
- Policy renewal and persistency trends, especially for cohorts linked to incentive periods.
- Customer complaints, cancellation rates and regulatory observations related to sales conduct.
- Competitor announcements of housing, vehicle, equity or retention-linked employee rewards.
- Growth in service-team headcount and the share of non-sales employees receiving performance awards.
- Changes in employee-cost ratios relative to premium growth and revenue growth.
- Add renewal, persistency, customer-satisfaction and complaint-quality metrics to eligibility criteria for major rewards.
- Extend tiered recognition programmes to high-performing service, claims-support and retention teams beyond the annual flagship awards.
- Use winners and programme milestones in recruitment marketing for frontline sales and customer-service roles.
- Increase coaching, compliance review and call-quality monitoring around incentive-linked sales periods.
- Test smaller but more frequent milestone rewards to sustain performance between annual prize cycles.