Ranveer Singh's Don 3 exit tests $170.7M brand value, but contracts with Adidas, Thums Up hold firm

Strategists say controversy's hit on Ranveer Singh's endorsement portfolio—Adidas, Head & Shoulders, Thums Up, MakeMyTrip, Sugar Cosmetics—will be negligible. Per-deal economics remain at Rs 3.5-5 crore per endorsement, Rs 2-4 crore shoot day fees, Rs 80 lakh per sponsored post, backed by recent box-office momentum.

— Source publishedMon, 1 Jun, 2026, 08:33 IST·First seen Mon, 1 Jun, 2026, 09:34 IST·Source ET BrandEquity

What happened

Ranveer Singh's Don 3 exit controversy raises questions on his USD 170.7M brand value and endorsements with Adidas, Thums Up, MakeMyTrip, Sugar Cosmetics.

Key facts

  • USD 170.7 million brand value
  • Rs 3.5-5 crore per endorsement
  • Rs 2-4 crore shoot day fees
  • Rs 80 lakh per sponsored post
  • Rs 45 crore Don 3 spend

Why this matters

Ranveer's intact roster across Adidas, Head & Shoulders, Thums Up, MakeMyTrip and Sugar Cosmetics validates him as a low-churn anchor for any celebrity-led co-branding or JV structures targeting Indian consumer categories.

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