Resurfacing a September 2022 move: Honda Motorcycle & Scooter India overtook Hero MotoCorp in retail sales

Honda Motorcycle & Scooter India sold more than 285,000 two-wheelers in September 2022, moving ahead of Hero MotoCorp in monthly retail sales.

— FiledSun, 30 Aug, 2026, 13:36 IST·First seen Sun, 30 Aug, 2026, 13:35 IST·Source ET Auto Retail

What happened

Honda Motorcycle and Scooter India overtook Hero MotoCorp in September 2022 retail sales, selling more than 2.85 lakh two-wheelers during the month.

Key facts

  • More than 2.85 lakh two-wheelers sold

Why this matters

Honda’s monthly retail-sales overtake highlights the strategic value of product, distribution and financing partnerships that can strengthen two-wheeler market access and dealer throughput.

What to watch

  • October-November festive retail registrations versus wholesale dispatches for Honda and Hero
  • Scooter segment growth, especially Activa-family performance relative to Hero's scooter portfolio
  • Dealer inventory levels and any widening gap between wholesales and retail registrations
  • Changes in financing rates, down-payment schemes, exchange offers, and retail incentives
  • Rural demand indicators, monsoon-linked farm income trends, and entry-level motorcycle sales
  • Launch timing and booking traction for refreshed commuter, scooter, and electric two-wheeler models
  • Honda is likely to amplify the retail-sales milestone in dealer communication and marketing, prioritizing scooter-led urban markets and high-throughput outlets.
  • Hero is likely to defend leadership with festive-period campaigns, finance support, rural activation, and sharper focus on core commuter models.
  • Both companies may accelerate new-model launches, special editions, and dealer-level incentive programs to sustain retail momentum.
  • Competitors such as TVS, Bajaj, and Suzuki may increase promotions in scooters and executive commuter motorcycles as the top-two battle raises consumer attention.

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