Samsung merges TV, home appliance functions in India rejig as smartphone demand slows
Samsung is stripping out overlapping sales roles across its TV and home appliances units to lift profitability, with job cuts likely. The move follows a 10% YoY dip in smartphone sales and a weaker rupee, even as FY25 India revenue rose 12% to ₹1.11 lakh crore and net profit jumped 38% to ₹11,286 crore.
What happened
Samsung is restructuring India operations, merging overlapping sales functions across TV and home appliances to boost profitability amid slowing smartphone
Key facts
- FY25 revenue ₹1.11 lakh crore up 12%
- net profit ₹11,286 crore up 38%
- smartphone sales down 10% YoY
- Samsung price hike up to 50%
- TV/AC price rise 10-14%
Why this matters
The consolidation signals Samsung prioritizing profitability over structure in India, potentially freeing resources for targeted category bets even as smartphone momentum softens.