Sheela Foam targets 24-25% organised mattress share as Kurlon synergies near completion
Sheela Foam expects premiumisation, e-commerce and Kurlon integration to lift growth above the organised mattress market’s 7-8% pace. The company is targeting 9-10% growth, 24-25% organised market share within three years and a larger institutional-sales mix.
Sheela Foam expects premiumisation, e-commerce growth and near-complete Kurlon integration to help it outpace organised mattress-market growth. It targets 24-25% organised market share within three years and plans to lift institutional mattress sales to about 15% within two years.
Why this matters
The target follows Sheela Foam's Q1 revenue crossing ₹1,000 crore with profit up 8-fold and Q4 profit rising nearly 7x as margins reached 11.1%.
Retail-company signals are accelerating, up 108014% QoQ.