Snap India bets on 'attention economy' as Gen Z rewrites brand discovery playbook
Snapchat MD Pulkit Trivedi flags attention as the next ad currency, with India's digital ad market projected to nearly double to $18-20B in 3-5 years. Snap's local advertiser base grew 10x in two years, riding AR formats, AI tools and moments marketing around IPL, Diwali and Holi to a 250M MAU base skewing 90%+ Gen Z.
What happened
Snap India MD Pulkit Trivedi says 'attention' will be the next advertising currency as Gen Z reshapes shopping discovery. Snapchat's India advertiser base grew
Key facts
- $10 billion current digital ad market
- $18-20 billion projected in 3-5 years
- 10x advertiser growth in 2 years
- 3x brands spending consistently
- 90%+ users aged 13-30
- 250 million MAUs in India
Why this matters
Track Snap's India AR/AI ad-tech stack and creator partnerships as potential bolt-on or licensing targets for brands seeking turnkey Gen Z attention infrastructure outside Meta and Google.