Sonata Launches 'Watch Out For Us' Campaign Celebrating Ambition
Titan-owned watch brand Sonata rolls out a new brand campaign positioned around ambition, signaling a refreshed marketing push in India's mass-market watch segment.
What happened
Titan's watch brand Sonata launches a brand campaign titled 'Watch Out For Us' celebrating ambition. Page contains placeholder body copy and accompanying brand
Why this matters
Titan's renewed brand investment in Sonata reduces near-term odds of divestiture or licensing of the mass-watch portfolio, narrowing inorganic openings in India's entry-tier wrist segment.