Sonata Rolls Out 'Watch Out For Us' Campaign Targeting Ambitious Mass Market
Titan's mass-market watch brand Sonata has launched a new brand campaign titled 'Watch Out For Us', themed around ambition. The push signals continued marketing investment in the affordable end of Titan's watch portfolio, alongside premium siblings Titan and Fastrack.
What happened
Titan's Sonata watch brand launches a new campaign titled 'Watch Out For Us' celebrating ambition, signaling continued marketing investment in its mass-market
Why this matters
The campaign reaffirms Titan's three-tier watch architecture (Sonata/Titan/Fastrack), suggesting limited near-term appetite to acquire or divest at the affordable end and a continued organic playbook for mass-market share.