Supply6 raises Rs 48 Cr led by Unilever Ventures to push D2C and quick commerce

D2C nutrition brand Supply6 secured Rs 48 crore led by Unilever Ventures, with actor Kriti Sanon joining. Funds target product innovation and expansion across D2C, marketplaces and quick commerce like Blinkit. Current ARR is Rs 75 crore, with a Rs 100 crore target.

— FiledWed, 1 Jul, 2026, 12:16 IST·First seen Wed, 1 Jul, 2026, 12:15 IST·Source Entrackr

What happened

D2C nutrition startup Supply6 raised Rs 48 crore led by Unilever Ventures, with actor Kriti Sanon participating. Funds target product innovation and expansion

Key facts

  • Rs 48 crore
  • $5 million
  • $1.1 million
  • Rs 10 crore
  • Rs 25 lakh grant
  • 63 ingredients
  • 2 lakh customers
  • 45% repeat purchase
  • Rs 75 crore ARR
  • Rs 100 crore ARR

Why this matters

Unilever Ventures' lead position plus a celebrity endorsement stake positions Supply6 as an early strategic anchor in nutrition D2C, warranting a watch for follow-on consolidation or eventual FMCG rollup.

What to watch

  • Repeat-purchase rate holding or improving above 45%
  • CAC and blended contribution margin trends post-QC push
  • New SKU launch cadence and category mix
  • Competitive funding in D2C nutrition (rivals raising)
  • Signals of deeper HUL/Unilever integration or distribution deals
  • Aggressive dark-store/QC SKU expansion on Blinkit, Zepto, Instamart
  • Kriti Sanon-led ATL/social campaign to lift brand awareness
  • New product launches in high-margin nutrition adjacencies
  • Retention/subscription programs to defend 45% repeat rate
  • Selective offline/marketplace expansion (Amazon, Flipkart)

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