Swiggy Instamart's Physical Retail Push Resurfaces, Pointing Beyond Quick-Commerce Delivery
A December move by Swiggy Instamart into physical retail is resurfacing, signalling a potential shift beyond its delivery-led model and into an omnichannel consumer retail presence.
Swiggy Instamart is experimenting with physical retail, signalling a potential expansion beyond its quick-commerce delivery model into offline consumer retail.
Why this matters
The resurfaced December move follows recent signals that Swiggy Instamart explored physical retail beyond quick-commerce delivery and tested a physical retail format.
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