Swiggy Instamart Tests Physical Retail Beyond Delivery
Swiggy Instamart is experimenting with physical retail, signaling a potential move beyond its app-led quick-commerce model into offline consumer touchpoints.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model into offline consumer retail.
Why this matters
The test extends recent signals that Swiggy Instamart's physical retail push has resurfaced and that it is exploring stores beyond its delivery-led quick-commerce model.
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