The House of Abhinandan Lodha named Brand of the Year at India DigiPlus Awards 2026

The real-estate brand was recognised as Brand of the Year at the India DigiPlus Awards, where jurors flagged AI adoption, creator-led campaigns and measurable performance across e-commerce and quick-commerce as defining digital-marketing trends.

— Source publishedFri, 25 Sept, 2026, 21:59 IST·First seen Sat, 26 Sept, 2026, 11:02 IST·Source ET BrandEquity

What happened

India DigiPlus Awards 2026 recognised The House of Abhinandan Lodha as Brand of the Year, alongside agency and campaign winners. Jury highlighted growing AI

Key facts

  • 2026
  • Over 200 awards
  • 80 categories
  • Close to 100 evaluators

Why this matters

The recognition positions The House of Abhinandan Lodha as a digitally mature partner or acquisition target, with capabilities in AI, creator marketing and measurable growth execution.

What to watch

  • Sustained improvement in qualified-lead volume, site-visit conversion and booking conversion after award-linked campaigns.
  • Evidence of lower cost per qualified lead or reduced dependence on broker-led acquisition.
  • New AI, CRM, virtual-tour, vernacular-content or marketing-automation partnerships announced by the company.
  • Creator campaigns tied to trackable project inquiries, site visits or bookings rather than reach-only metrics.
  • Competitor digital-marketing budget increases or broader adoption of AI-led sales funnels among real-estate developers.
  • Customer sentiment around project transparency, documentation, delivery execution and after-sales support.
  • Translate the award into conversion assets across project landing pages, broker communications, investor materials and retargeting campaigns rather than treating it as a standalone PR moment.
  • Use AI-assisted segmentation to distinguish end users, investors, NRIs and first-time land buyers, with separate content journeys and lead-scoring models.
  • Expand creator-led campaigns from awareness to measurable property-site visits, virtual-tour completions and booking-intent events.
  • Publish transparent performance proof points, including customer testimonials, delivery milestones and transaction-process clarity, to reinforce trust in a high-consideration category.
  • Monitor whether competitors respond with similar awards-led messaging, creator partnerships and aggressive digital lead-generation offers.

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