The Sweet Change bags Rs 1.7 Cr pre-seed led by Rebalance to scale monk fruit sweeteners
Monk fruit-based D2C sweetener brand The Sweet Change has raised Rs 1.7 crore in a pre-seed round led by Rebalance with IAN Angel Fund participating. The startup, which scaled monthly revenue from Rs 8 lakh to Rs 50 lakh at 84% MoM growth, will deploy capital to widen distribution and launch new SKUs in India's $650M sugar substitutes market.
What happened
Monk fruit-based sweetener D2C startup The Sweet Change raised Rs 1.7 crore pre-seed led by Rebalance with IAN Angel Fund participation, to expand distribution
Key facts
- Rs 1.7 crore pre-seed
- Rs 1.69 crore revenue
- 15,000 orders
- 84% MoM growth
- Rs 8 lakh to Rs 50 lakh monthly revenue
- 75% gross margins
- $650 million market
Why this matters
Monk fruit specialists scaling fast on D2C are the kind of insurgent brands legacy sugar and sweetener players should track now—acquisition optionality is cheapest before Series A pricing kicks in.
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