Toxic stays ahead of Hanuman Ansh in India net box office despite steep daily declines

Toxic: A Fairy Tale for Grown-Ups has collected Rs 246.41 crore net in India after 13 days, leading Hanuman Ansh by Rs 114.78 crore. Both titles saw sharp daily falls: Toxic earned Rs 0.66 crore on Day 13, while Hanuman Ansh collected Rs 9.50 crore on Day 32.

— Source publishedTue, 8 Sept, 2026, 07:31 IST·First seen Tue, 8 Sept, 2026, 08:23 IST·Source NDTV Profit

What happened

Toxic: A Fairy Tale For Grown-Ups · Toxic remains ahead of Hanuman Ansh by Rs 114.78 crore in India net box office, despite a sharp Day 13 decline. Hanuman Ansh

Key facts

  • Toxic: Rs 246.41 crore India net after 13 days
  • Toxic: Rs 294.09 crore India gross after 13 days
  • Toxic: Rs 337.39 crore worldwide gross
  • Toxic: Rs 43.30 crore overseas gross
  • Hanuman Ansh: Rs 131.63 crore India net after 32 days
  • Hanuman Ansh: Rs 155.65 crore India gross after 32 days
  • Toxic leads Hanuman Ansh by Rs 114.78 crore in domestic net collections
  • Hanuman Ansh Day 32: Rs 9.50 crore net, down 58.2%
  • Toxic Day 13: Rs 0.66 crore net, down 71.9%

Why this matters

The rapid post-release falls reinforce the value of partnerships that diversify cinema-led footfall—such as F&B, retail, loyalty and streaming-window alliances—rather than relying on any single title’s run.

What to watch

  • Second-weekend collection trend versus the latest weekday run rate.
  • Advance bookings and screen counts for Toxic and Hanuman Ansh.
  • Occupancy split between premium multiplexes, single screens, and mall-based theaters.
  • Concession sales per patron and dining conversion in cinema-adjacent tenants.
  • Announcement of a major competing release, expanded screen allocation, or shortened theatrical windows.
  • Reduce reliance on movie-specific inventory and promotions tied to Toxic unless weekend occupancy rebounds.
  • Concentrate F&B staffing, combo offers, and mall tenant promotions around Friday evening through Sunday rather than weekday daytime shows.
  • Use ticket-plus-meal, parking, or retail cashback bundles to convert remaining cinema traffic into higher adjacent spend.
  • Prepare fast-turn creative and in-mall displays for the next major release as screen allocation changes.
  • Track location-level multiplex occupancy rather than national box-office totals when planning mall operations.