Two Brothers India Farms launches fasting atta range ahead of Navratri
The D2C food brand has introduced Kuttu, Singhara and Unsprouted Rajgira atta in 500 g packs for Shardiya Navratri 2026, extending its minimally processed pantry portfolio through its website.
What happened
Two Brothers India Farms launched a fasting atta range—Kuttu, Singhara and Unsprouted Rajgira—in 500 g packs ahead of Shardiya Navratri, extending its minimally
Key facts
- Sep 26, 2026
- 500 g packs
- 11.40 g protein per 100 g
- 14.53 g protein per 100 g
- Kuttu Atta MRP Rs 245
What changed
Two Brothers India Farms launched a fasting atta range—Kuttu, Singhara and Unsprouted Rajgira—in 500 g packs ahead of Shardiya Navratri, extending its minimally processed pantry portfolio. Products are sold through its website.
Why this matters
Two Brothers India Farms is using a timely three-SKU fasting flour launch to capture Navratri demand while reinforcing its minimally processed pantry positioning through D2C.
What to watch
- Stock-out rates, delivery turnaround and conversion during the Navratri buying window.
- Attach rate of ghee, nuts, makhana and other fasting-compatible pantry products in atta orders.
- Customer reviews mentioning taste, texture, purity, preparation ease or price versus local alternatives.
- Whether the brand replenishes inventory, introduces larger packs or retains the SKUs after the festival.
- Competitor launches, discounting and marketplace search visibility for Kuttu, Singhara and Rajgira flour.