Visa rolls out Payment Passkey in India, swapping OTPs for biometrics on online card checkouts
Visa has launched Payment Passkey in India, letting shoppers authenticate online card payments via fingerprint, face or device PIN instead of OTPs. IDFC First Bank is the first banking partner, with the service live across Myntra, Paytm, Reliance Digital and Tata Starbucks, aligned to RBI's Sept 2025 guidelines.
What happened
Visa launched Payment Passkey in India, replacing OTP with biometrics/PIN for online card payments. IDFC First Bank is first banking partner; live on Myntra,
Why this matters
With IDFC First Bank as launch partner and marquee merchants live, expect a land-grab for bank and merchant integration partnerships—scout early alliance or acquisition targets in Indian payment authentication.
What to watch
- Second and third bank issuers going live on Visa passkey
- Published conversion-rate improvement numbers from launch merchants
- RBI follow-on guidance or clarification on liability for biometric authentication
- Mastercard/RuPay passkey launch announcements
- Any reported ATO fraud incident tied to passkey enrollment
- Transactional SMS/A2P volume commentary from telcos
- Merchants (Myntra, Paytm, Reliance Digital) publish conversion/abandonment deltas to justify wider merchant integration
- Visa signs additional bank partners (HDFC, ICICI, Axis, SBI Cards) to move beyond single-issuer pilot
- Mastercard and NPCI announce competing passkey/biometric checkout roadmaps
- Acquirers and payment gateways (Razorpay, PayU, Cashfree) build passkey orchestration into SDKs
- Device-loss and shared-device fallback flows get standardized to reduce enrollment friction