Wagh Bakri's digital channel hits 8% of revenue as AI reshapes planning

The 100-year-old tea major is leaning on AI-led demand planning to push its digital business to ₹200 Cr, or 8% of a projected ₹2,500 Cr FY26 topline. Move signals legacy FMCG brands using AI to accelerate D2C and ecommerce share against younger challengers.

— Source publishedMon, 8 Jun, 2026, 08:00 IST·First seen Mon, 8 Jun, 2026, 08:02 IST·Source Inc42

What happened

Inc42 roundup: Wagh Bakri's digital channel hits 8% of FY26 ₹2,500 Cr revenue with AI-led planning; weekly Indian startup funding rebounds to $187.4 Mn led by

Key facts

  • 8% ecommerce revenue share
  • ₹200 Cr digital revenue
  • ₹2,500 Cr FY26 projected revenue
  • $187.4 Mn weekly funding
  • $55 Mn FirstClub
  • ₹474 Cr Nazara raise

Why this matters

Legacy beverage incumbents reaching ₹200 Cr digital run-rates via AI planning creates partnership and acquisition openings around demand-sensing tooling and D2C enablement platforms serving traditional FMCG.

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