BlissClub raises ₹160 crore Series B to expand categories and scale offline retail
Bengaluru-based D2C athleisure brand BlissClub has raised ₹160 crore in a Series B led by Singularity AMC. The funding will support category expansion, product development, hiring and growth of its offline network, which already spans more than 40 stores in India.
What happened
Blissclub · Bengaluru-based D2C athleisure brand BlissClub raised ₹160 crore in a Series B led by Singularity AMC. The company will use the capital for category
Key facts
- ₹160 crore
- more than 40 stores
- founded in 2020
Why this matters
BlissClub’s funding and 40-plus-store footprint make it a stronger potential partner or acquisition target for retailers, marketplaces and consumer groups seeking athleisure exposure.
What to watch
- Store-count growth, city expansion pace and the mix of company-operated versus franchise or partner-led locations.
- Evidence of omnichannel adoption: click-and-collect, store-assisted online orders, cross-channel returns and repeat rates from store-acquired customers.
- Revenue contribution from new categories and whether core activewear remains the primary demand driver.
- Gross-margin trends, discount intensity, inventory turns and markdown provisions as assortment breadth rises.
- Customer acquisition cost trends relative to offline expansion and creator/influencer marketing spend.
- Store-level payback periods, same-store sales growth and any indication of a new financing round.
- Responses from competitors including TechnoSport, Cultsport, Zivame, Clovia, Nike, Adidas and large fashion platforms.
- Prioritize store openings in malls, high-street clusters and city catchments where online demand already validates local brand awareness.
- Build an integrated inventory and CRM layer so stores support click-and-collect, endless aisle ordering, rapid exchanges and localized replenishment.
- Use the funding to deepen core fit-led product development, particularly inclusive sizing, performance fabrics and high-repeat essentials.
- Expand category architecture cautiously through adjacent use cases such as travel, work-to-workout, lounge and low-impact fitness rather than broad fashion assortment.
- Increase hiring in retail operations, merchandising, supply-chain planning and omnichannel analytics.
- Use offline stores as acquisition and retention assets, measuring contribution margin by catchment rather than judging locations solely on four-wall sales.