BlissClub raises ₹160 crore to expand categories and scale offline retail
Bengaluru-based athleisure brand BlissClub has raised ₹160 crore in a round led by Singularity AMC, with founder and existing investors participating. The capital is earmarked for product development, hiring, category expansion and growth of its 40-plus-store offline network.
What happened
Blissclub · Bengaluru-based D2C athleisure brand BlissClub raised ₹160 crore led by Singularity AMC, with founder and existing investors participating. The
Key facts
- ₹160 crore
- over 60% year-on-year revenue growth for the past two years
- more than 40 stores
- founded in 2020
- approximately US$1 billion AUM at Singularity AMC
Why this matters
BlissClub is becoming a more consequential athleisure partner or acquisition target as fresh funding accelerates its category breadth, hiring and physical retail reach.
What to watch
- Store-count targets, city expansion announcements and the mix of mall, high-street and smaller-format locations.
- Disclosures on same-store sales growth, store payback periods, gross margin and EBITDA trajectory.
- Launches in new categories and evidence of repeat purchase or cross-category basket expansion.
- Changes in online versus offline revenue mix, average order value, return rates and customer acquisition costs.
- New warehouse, supply-chain or manufacturing partnerships needed to support a wider SKU base.
- Competitive responses from women-focused D2C labels, large sportswear brands, marketplaces and fashion retailers.
- Follow-on funding, debt facilities or hiring of a retail/omnichannel leader, which would indicate a more aggressive rollout plan.
- Open additional company-operated stores in metros and tier-1 malls, likely prioritizing Bengaluru, Delhi NCR, Mumbai, Hyderabad, Pune and Chennai.
- Expand beyond core women’s athleisure into adjacent high-frequency categories such as everyday activewear, travel wear, innerwear, footwear or accessories.
- Invest in fit-led product development, including broader size ranges, fabric innovation and occasion-specific collections.
- Build omnichannel capabilities such as ship-from-store, endless aisle ordering, store pickup, unified loyalty and localized inventory allocation.
- Increase senior hiring across retail operations, merchandising, supply chain, technology and category management.
- Use the funding round to strengthen brand marketing and creator-led acquisition while shifting more repeat customers into owned channels.