BlissClub raises Rs 160 crore to broaden categories and expand its store network

Bengaluru-based athleisure brand BlissClub has raised Rs 160 crore in a round led by Singularity AMC. The women-focused omnichannel retailer plans to invest in product development, new categories, hiring and offline expansion from its current base of more than 40 stores across India.

— Source publishedFri, 7 Aug, 2026, 09:27 IST·First seen Fri, 7 Aug, 2026, 09:34 IST·Source YourStory

What happened

Blissclub · Bengaluru athleisure brand BlissClub raised Rs 160 crore led by Singularity AMC to expand product categories, offline stores, product development

Key facts

  • Rs 160 crore funding round
  • more than 40 stores across India
  • founded in 2020
  • revenue grew more than 60% year-on-year over the past two years
  • Agilitas secured Rs 225 crore
  • Bodycraft raised Rs 120 crore

Why this matters

BlissClub’s expansion makes it a more consequential potential partner or competitor for retailers seeking access to women’s activewear, menswear and digitally native store-rollout capabilities.

What to watch

  • Store count growth, city expansion sequence, and evidence of franchise versus company-operated formats.
  • Reported same-store sales, store-level payback periods, gross margin, and inventory turns.
  • Menswear assortment breadth, sell-through, repeat purchase, and whether the line acquires male customers versus primarily existing households.
  • New category launches and the proportion of sales coming from non-core women's athleisure.
  • Discount intensity, return rates, and customer acquisition costs across online and offline channels.
  • Competitive reactions from activewear, D2C fashion, marketplace private-label, and large-format retail brands.
  • Open additional company-operated stores in metros and tier-1 cities, prioritizing malls and high-street clusters with women-led fashion traffic.
  • Add menswear, lifestyle athleisure, innerwear, travel, and performance-led product lines to raise purchase frequency and average order value.
  • Invest in merchandising, sourcing, retail operations, and technology hiring to support broader assortment and store replenishment.
  • Use stores as omnichannel fulfillment and customer-acquisition nodes, linking offline fitting experiences with app and website repeat purchases.
  • Increase brand marketing and creator-led campaigns to establish BlissClub as a broader activewear and lifestyle label rather than a single-category women's brand.

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