BlissClub raises Rs 160 crore to expand categories and offline retail
Bengaluru athleisure brand BlissClub has raised Rs 160 crore in a round led by Singularity AMC. The capital will support product development, new categories, talent and offline expansion as the omnichannel brand builds on its network of more than 40 stores.
What happened
Blissclub · Bengaluru athleisure brand BlissClub raised Rs 160 crore led by Singularity AMC to expand product categories, product development, talent and its
Key facts
- Rs 160 crore
- Founded in 2020
- More than 40 stores
- More than 60% year-on-year revenue growth over the past two years
Why this matters
BlissClub’s category and store expansion could make it a more consequential partner or strategic target for apparel, retail and consumer-platform players seeking women’s activewear exposure.
What to watch
- Quarterly store-count additions, city expansion and format mix.
- Evidence of category launches beyond core athleisure bottoms and tops.
- Same-store sales, store payback periods and offline share of revenue.
- Inventory turns, markdown rates and fulfillment costs as SKU breadth rises.
- Hiring in retail operations, merchandising, supply chain and senior category roles.
- Follow-on funding, investor commentary or stated revenue/profitability milestones.
- Open clusters of stores in major metros and high-performing tier-1 malls rather than isolated locations.
- Launch adjacent categories such as lounge, travel, innerwear, sports bras or broader everyday apparel to raise basket size.
- Invest in store-to-online customer data capture, endless-aisle fulfillment and unified loyalty programs.
- Build merchandising, retail operations and supply-chain leadership to support a larger physical footprint.
- Use the funding round to strengthen brand marketing around fit, comfort and women-focused product design.