BlissClub raises Rs 160 crore Series B to expand stores and categories

Bengaluru-based D2C athleisure brand BlissClub has raised Rs 160 crore in a Series B led by Singularity AMC. The company plans to invest in new categories, offline retail expansion, product development and hiring; it currently operates more than 40 stores.

— Source publishedFri, 7 Aug, 2026, 13:29 IST·First seen Fri, 7 Aug, 2026, 13:33 IST·Source Entrackr

What happened

Blissclub · Bengaluru D2C athleisure brand BlissClub raised Rs 160 crore in a Series B led by Singularity AMC to enter new categories, expand offline retail,

Key facts

  • Rs 160 crore Series B
  • $15 million Series A in May 2022
  • more than 40 retail stores
  • FY25 operating revenue Rs 131.5 crore
  • FY24 operating revenue Rs 87 crore
  • FY25 revenue growth 51%
  • founded in 2020

Why this matters

BlissClub’s fresh capital and offline ambitions make it a more consequential potential partner or competitive benchmark for retailers, marketplaces and brands targeting women’s athleisure demand.

What to watch

  • Net store additions, city expansion pace and evidence of store-level profitability.
  • Revenue growth and whether FY26 growth sustains or exceeds the FY25 51% increase.
  • New-category launch cadence, sell-through rates and share of sales from cross-category purchases.
  • Gross-margin movement, discount intensity, inventory days and return rates.
  • Hiring in retail operations, merchandising, supply chain and product leadership.
  • Any shift toward franchise, shop-in-shop or large-format retail distribution models.
  • Prioritize high-density mall and high-street clusters where stores can support online fulfillment and returns.
  • Launch adjacent categories with existing customer cohorts first to validate repeat demand before broad inventory commitments.
  • Use store data to refine fit, sizing and regional assortment decisions, reducing returns and markdown exposure.
  • Build senior retail operations, merchandising and supply-chain teams ahead of rapid store additions.
  • Pursue marketplace and selective retail partnerships only where they expand reach without eroding D2C pricing control.

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