BlissClub raises ₹160 crore to expand product range and retail footprint

Bengaluru-based athleisure brand BlissClub has raised ₹160 crore to broaden its product portfolio and scale its retail presence, signalling fresh expansion momentum in India’s women’s activewear market.

— Source publishedFri, 7 Aug, 2026, 15:33 IST·First seen Fri, 7 Aug, 2026, 15:46 IST·Source YourStory

What happened

Blissclub · Bengaluru athleisure brand BlissClub raised Rs 160 crore to expand its products and retail footprint. Wakefit reported stronger FY27 first-quarter

Key facts

  • Rs 160 crore
  • 16.6% year-on-year
  • Rs 404.9 crore
  • 19.2%
  • Rs 23.4 crore
  • Rs 7.3 crore

Why this matters

BlissClub’s expansion capital makes it a more consequential strategic player for partnerships, distribution deals or future consolidation in Indian athleisure.

What to watch

  • Store opening pace, city mix and same-store sales productivity.
  • New-category launch cadence and evidence of higher average order value or repeat rates.
  • Gross-margin trend, discount intensity and inventory turnover.
  • Hiring in retail operations, merchandising, supply chain and brand marketing.
  • Competitor funding, store launches and promotional activity from Indian activewear and global sportswear brands.
  • Open experience-led stores in high-income metros and top tier-1 malls.
  • Expand beyond leggings into coordinated sets, outerwear, innerwear, travel and everyday comfort categories.
  • Increase performance marketing, creator partnerships and community-led fitness events.
  • Build inventory, sourcing and replenishment capabilities to support a larger offline footprint.
  • Pursue marketplace, department-store or franchise partnerships to accelerate reach beyond owned channels.

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