Razorpay adds Apple Pay to help Indian brands convert overseas shoppers
Razorpay has integrated Apple Pay for cross-border payments, giving Indian merchants a faster checkout option for international customers. The fintech says early pilots delivered a 58% conversion lift, 45% faster checkout and a 12% rise in average order value among Apple Pay users.
What happened
Razorpay has integrated Apple Pay for cross-border payments, enabling Indian brands to offer faster checkout to international shoppers. The Bengaluru fintech
Key facts
- Apple Pay has over 500 million global users
- Apple Pay is accepted by more than 90% of US merchants
- Early pilots showed a 58% conversion-rate increase
- Checkout was 45% faster in pilots
- Average order value rose 12% among Apple Pay users
- Global e-commerce cart abandonment averaged 70.19%
- Asia-Pacific cart abandonment reached 87% in Q4 2024
- Razorpay acquired a majority stake in Curlec in February 2022
- Curlec payment gateway launched in July 2023
Why this matters
Payments and commerce platforms serving Indian exporters should assess Apple Pay and Razorpay partnership pathways, as wallet-enabled cross-border checkout is becoming a clearer conversion differentiator.
What to watch
- Merchant-level data showing whether the reported 58% conversion lift persists beyond early pilots and across categories.
- Apple Pay share of checkout transactions, especially among US and UK traffic to Indian merchant sites.
- Changes in authorization rates, fraud losses, chargebacks and cross-border payment-processing costs.
- New Razorpay capabilities around multi-currency checkout, local acquiring, tax compliance and international settlements.
- Responses from Cashfree, PayU, Stripe, Adyen, Shopify and PayPal in the Indian export-merchant segment.
- Growth in overseas customer acquisition spend by Indian D2C, beauty, apparel, wellness and specialty-food brands.
- Razorpay is likely to market Apple Pay aggressively to Indian D2C brands selling into the US, UK, Canada, Australia and Gulf markets.
- Competing Indian payment providers and checkout platforms may accelerate wallet integrations, including Google Pay, PayPal, Shop Pay and region-specific methods.
- Export-focused merchants may launch iPhone-targeted paid social campaigns and segment promotions by payment method or geography.
- Razorpay may introduce analytics that attribute conversion, AOV and repeat purchase differences to wallet users versus card-entry users.
- Merchants with improved overseas conversion may increase international inventory allocation, fulfillment partnerships and localized return options.