Wipro Consumer Care, GVFL back pan-Asian F&B brand Moi Soi across 32 categories
Ceres Foods, parent of pan-Asian F&B label Moi Soi, raised an undisclosed round from Wipro Consumer Care Ventures and GVFL. The brand spans 32 categories. Separately, toy subscription startup the EleFant closed $1M pre-Series and doorstep repair platform Instafix raised Rs 7.55 cr pre-seed.
What happened
Wipro Consumer Care Ventures and GVFL invested undisclosed sum in pan-Asian F&B brand Moi Soi (Ceres Foods), spanning 32 categories. Toy subscription EleFant
Key facts
- $125M Exaforce Series B
- Rs 25 cr Nivasa seed
- Rs 20 cr loans facilitated
- $1M the EleFant pre-Series
- Rs 7.55 cr Instafix pre-seed
- $15M Raise-GreenLife deal
- 32 categories Moi Soi
- 1,000+ toys EleFant
Why this matters
Ceres Foods is now tethered to Wipro's ecosystem, making it a probable tuck-in candidate for broader Asian-cuisine portfolios within 18-24 months.