Wipro Consumer Ventures, GVFL back pan-Asian food brand Moi Soi in Fund II debut
Wipro Consumer Care Ventures and GVFL have invested an undisclosed sum in Ceres Foods' Moi Soi, a pan-Asian F&B brand spanning 32 categories. Capital will fund modern trade and quick commerce expansion, new flavours, and brand building. Marks the first deal from Wipro's Fund II and its 16th overall.
What happened
Wipro Consumer Care Ventures and GVFL invested an undisclosed sum in pan-Asian F&B brand Moi Soi. Funds will expand distribution in modern trade and quick
Key facts
- 32 categories
- 2,000 pin codes
- 250 cities
- 6 lakh products/month
- Fund II first investment
- 16th deal
Why this matters
Ceres Foods is now strategically capitalized with a CPG heavyweight on the cap table, narrowing the window for competing distribution partnerships or bolt-on acquisitions in the pan-Asian condiments and ready-meals space.